PRÉCIEUX ARGAN


N°1 in organic facial care*

Over time, the skin loses its capacity to protect itself against dehydration, causing wrinkles to appear and loss of firmness in the face. The good news is that daily skincare can protect your skin against the effects of aging, and world-renown argan oil is the star of the show in this respect!

SO’BiO étic® created Precious Argan, an anti-aging line of skincare that offers an exclusive synergy of active ingredients: organic argan oil and natural hyaluronic acid.
This duet of active ingredients helps fight the signs of aging.

This line of effective and clinically-tested anti-aging skincare products offers innovative, delicate and fragrant textures that reveal all of the benefits of argan oil.

Focus on ethics:

SO’BiO étic® has selected organic argan oil from its original area of production, between Essaouira and Agadir, and is partnering with Terre et Humanisme Maroc in order to promote and facilitate ecological farming. Through this approach, SO’BiO étic® has demonstrated its strong long-term commitment to this sector; that is because we do not consider argan oil merely as a trendy fashion, we know it has a wealth of benefits to offer the world of cosmetics.

* Nielsen trends, HMSM end of P11 2015 – Organic and natural market (skincare, hygiene, haircare, makeup) not including MDD – France

Zooming in on active ingredients


ARGAN
Argan oil is incomparable when it comes to nourishing the skin, giving hair a healthy shine, and strengthening nails. The essential fatty acids contained in this oil help prevent dryness of the skin and loss of elasticity, two factors that contribute to the formation of wrinkles.
Argan oil contains high levels of vitamin E, one of the strongest natural antioxidants. SO’BiO étic® has chosen argan oil for its antioxidant***, hydrating** and anti-wrinkle virtues.
* Hydration of the upper layers of the skin
** Test in vivo
*** Test in vitro
NATURAL HYALURONIC ACID
Hyaluronic acid is naturally contained in the skin and is capable of absorbing nearly 1000 times its weight in water, just the way a sponge would. As the body ages, however, it becomes depleted. Loss of elasticity in the skin, the formation of wrinkles and dehydration of the skin are all linked to diminishing quantities of hyaluronic acid.
Our hyaluronic acid works on the surface of the skin****, to form a protective film that contributes to increasing the amount of water retained by the skin.**** It provides intense and long-lasting hydration* for up to 24 hours.**** Skin is rehydrated and fully moisturized. SO’BiO étic® hyaluronic acid is 100% natural and 100% French.
* Hydratation of the upper layers of the skin
** test in vivo
**** test ex vivo

Products included in this line